If you want more potential customers to find your website then yes, you should consider having a blog. A blog can help your SEO to improve your search results without cramming too much information on the main pages of your website.
More Content Provides More Results
A blog post is not that much different to a web page, as it is essentially just another web page. Search engines look at them the same, they must have content that is relevant to the search.
If a page doesn’t have the keywords potential customers are looking for then the search engine won’t give the page preference over others, assuming it appears in the results at all.
With more content, a website increases its chances of appearing in search results. Different pages covering different topics and keywords can attract different searches, allowing your website to appear more frequently.
Customer Friendly Website
More content is great for improving search results but it may not so good for potential customers visiting your website. With too much content to sift through can become overwhelming and require too much effort for a potential customer to find what they need to know about your business.
Keeping the main part of your website simple with a natural flow of discovering details, such as who you are, what services and products you offer, and how to engage with you such as make contact, make a purchase, or where to find you.
The blog on your website can have all the additional content that can make your website more discoverable through search engines, and if potential customers want to read more the information is available in the blogs.
Blogs Can Improve Your Website’s Ranking
There are other elements to your website a search engine looks in addition to the content and keywords. The content of a web page is important, because if it doesn’t have the words a customer is searching for then it won’t appear in the search results.
Backlinks and freshness play a role in the position in the search results a web page will appear, and a blog can help with both.
Search engines prefer websites with frequently updated information. Regular blog posts demonstrate your website is active with new content, showing your website is active and fresh.
Backlinks are links to your website from another website. Blogs provide an opportunity for another website to link to a blog they find relevant or support what they are discussing. If they are discussing a similar topic search engines will notice other websites value the information so someone searching is more likely value it also.
Fresh Is Best, Customer Is Better
Fresh content is good for the search engine and critical for your potential customers. A search engine will use fresh content as part of an overall view, as well as notice changes across the entire website.
A person noticing your blog that hasn’t been updated for the last three years is more likely to give them the impression the business is not very active, especially if they are not familiar with your business already. They are also more likely to notice the months and years between your latest post and the previous post.
How Often Is Fresh?
How often do you need to post a blog on your website to keep it fresh? This depends on your business, the time you have for writing new content, and how much material you have to write the content with.
A blog that covers current events and news may have several posts daily, whereas a local gardening business may have more seasonal posts discussing the best summer flowering plants.
In general terms, the more blog posts published on your website, the more traffic you will attract. Publishing a post every week will help grow the number of posts quicker than posting monthly.
All the same, you can publish too many blog posts and struggle with coming up with new material to publish.
Consistent posts once every month, or even once every 2 months, will help keep your blog fresh and visitors to your website will be able to notice it is regular and active.
It doesn’t hurt to have extra blog posts ready to go and schedule them for later. If something topical comes up, slot it in and push out an already prepared blog. You will be grateful for having some blogs ready to go to relieve time during a busy period, or struggling to come up with the material.
Blog For My Website
Improving your website’s SEO and increasing traffic of potential customers is good for business. A blog on your website can help improve its SEO with more content to capture search and fresher content that is noticed by search engines and visitors to the website.
With the material and the time to write a blog post regularly, even if it is only every couple of months, your website will benefit by having a blog.